Critical Thinking Essay Example | Topics and Well Written Essays - 500 words - 2

Critical Thinking - Essay Example s and ideas, to understand them at a deeper level or to make judgments about them, to make connections between them or even to develop beliefs and ultimately to arrive at appropriate relevant action derived from these thoughts. Critical thinking has been defined in many different ways. Scriven and Paul (2007) define critical thinking as â€Å"the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action†. However in order to understand what it means to think critically one must look at the components of critical thinking and the attributes of people who think critically. The best description of what it means to think critically is the ability of the thinker to take charge of their own thinking. In order to do this it means that the thinker is engaging in a number of processes including questioning, interpreting and evaluating information, assessing and analyzing information, examining their own beliefs and assumptions and weighing up opinions against facts. One of the important criteria for thinking critically that differentiates it from other kinds of thinking such as creative thinking is that the thinking leads to reactive behaviors that are rational. To think critically therefore means more than just having thoughts; it means analyzing and evaluating an assessing not just thoughts but beliefs to improve life. Scriven, M. & Paul, R. (2007). The Critical Thinking Community. Retrieved February 12, 2008, from Foundation for Critical Thinking Web site:

Enter Golden Gator Essay Example for Free

Enter Golden Gator Essay One evening, zoo officials and animal experts alike captured a 3-foot alligator at the Presidios Mountain Lake. With the help of an expert alligator trapper, they were able to snare the 2-year old alligator by rod, reel, and hook. However, it did elude them a lot of times over. Many wondered how he even got to the lake on the first place. Some assumed that someone may have left him there, or was able to seek refuge and survive by eating fish, frogs, tadpoles, and insects. The little alligator found a new home at the San Francisco zoo, according to the zoos general curator, David Robinett. He added that the gator will be quarantined for 30 days. Furthermore, mice will be added on his diet during that said time period. The presence of the gator at the Bay area, especially on the mountain lake, aroused the curiosity of the people. It seems that gators tend to be more adaptive to colder conditions as opposed to their tropical cousins, the crocodiles. In a Name the Gator contest sponsored by the San Francisco Examiner

Alternative Medicines: Homeopathy, Acupuncture, Aromatherapy, Chiroprac

An ancient Chinese proverb proclaims, "Nature, time and patience are the three great doctors". Nowadays more and more people choose to be treated by methods that are not based on Western systematic techniques that are the knowledge and practice of medicine which is usual in the West. These methods are known as â€Å"Alternative medicine†, which consists of homeopathy, acupuncture, aromatherapy, chiropractic medicine and others. Chinese medicine is also gaining popularity among people. The alternative way of treatment has verified its efficiency and is methodically founded, but, unfortunately, has its little disadvantages and needs a scientific base. For that reason, the alternative medicine is not generally available in all countries, and people have to pay for their individual treatment. Whereas some people consider it an ambiguity and do not dare try it because they consider it might be quite dangerous or insecure, some others just think about it as nonsense and pay little o r no attention to it. People who feel anxious or doubtful of it claim that if non-traditional medicine had really worked, then appropriate doctors would have used it. Nevertheless, since the early 1980s, the alternative medicine has become increasingly popular, and although it is not officially accepted by the medical base, some doctors do accept that such methods can be effective in treating some types of illnesses. Moreover, usual medicine has its boundaries, since some illnesses are untreatable and some others which are caused by mental troubles cannot be cured by its methods (Kowalski, 1998). In distinction, an alternative way of treatment can be efficient in various circumstances and there is a common approval that its methods can be valuable and advant... ...http://elibrary.ru/item.asp?id=2749982 Epiro, E. & Walsh, N., (1997). â€Å"Alternative Medicine–Part Two: Mind Body Medicine–Expanding Health Model†. Patient Care 15 Sept. 1997: 127-145. Retrieved: February 13, 2011, from: http://www.oppap.com/subjects/health-and-medicine-of-the-middle-ages-page6.html Furman, B., (1997). â€Å"Trendy Traditional Medicine for a Modern Age.† San Diego Business Journal 10 Mar. 1997: A7-8. Retrieved: February 13, 2011, from: www.oppapers.com/subjects/diego-rod/ Krizmanic, J., (1995). â€Å"The Best of Both Worlds† Vegetarian Times Nov. 1995: 96-101. Retrieved: February 13, 2011, from: www.findarticles.com/p/articles/mi_m0820/ Kowalski, K., (1998). Alternative Medicine Is It For You? Springfield, New Jersey: Enslow Publishers. Retrieved: February 14, 2011, from: http://biography.jrank.org/pages/553/Kowalski-Kathiann-M-1955-Writings.html

Chapter 2-the Great Gatsby

Chapter 2 In chapter two of The Great Gatsby, F. Scott Fitzgerald uses many methods of narrative. In this essay I will analyse three: Character, Setting and Voice each in detail. In the opening sentence of chapter 2, Fitzgerald uses imagery to create a setting of almost like a limbo with never-ending roads and barren land. This theme continues throughout the first setting in the chapter. â€Å"This is the valley of ashes-a fantastic farm where ashes grow like wheat into ridges† Fitzgerald uses the word ‘ashes’ twice which re-inforces how dead and desolate the ‘valley of ashes’ is.Secondly, Fitzgerald uses an oxymoron with the connotations of ‘ash’ and ‘wheat’: death and life. This is like a microcosm of the fact that many people (in the book) came to New York to achieve ‘The American Dream’ and many failed. However, it could also represent Gatsby and how there are hints in the book that he came from nothing but h as worked his way to the top. In chapter 2, Fitzgerald introduces a few new characters to the reader. The character that stood out most for me was Myrtle. Myrtle is Toms mistress and is characterized as the complete opposite as Daisy.She is described with a ‘thickish figure’, ‘sensuously’ and ‘smouldering’, whereas Daisy is slender, kind and loving. Further on in the scene, Myrtle changes her outfit quite often. â€Å"Mrs Wilson had changed her costume† The word ‘costume’ suggests that Myrtle is just playing a part in her own fairytale with Tom. It is ironic because the reader later learns that Tom has no interest in Myrtle apart from her being a distraction. Also, the quality of her dresses as we read deeper into the scene become more and more rich as the first dress is described as ‘crepe-de-chine’, the second is ‘muslim’ and the final dress is ‘chiffon’.She changes her ‘costume ’ to give people the impression that she is wealthy because it is the life that she wants to live. Lastly, the use of ‘Mrs Wilson’ instead of Myrtle infers that is more important than when she was with her husband and it also underlines the fact that she is married. Fitzgerald uses the change of structure in the narrative voice to portray the state of Nick. â€Å"I have only been drunk twice in my life and the second was that afternoon† We already know from chapter 1 that Nick is apologetic and likes to think he is honest. Therefore it is almost like he is apologising for what is about to come.This is most likely to be because alcohol was illegal then and he is obviously embarrassed by his state. Later on in the scene, the narrative voice then changes to a more drunken state for example, he rants and uses repetition of ‘then’. Later on, as the evening progresses Nick wipes off â€Å"a spot of dried lather that had worried me all afternoonâ₠¬  from Mr McKee’s cheek. If Nick was sober he would not have done this but obviously feels the need to due to the alcohol. Lastly, the whole scene is told in a strange order and it seems like he is looking back and piecing it all together.

Haier’s Strategy for Global Success Essay

In 1920s China, a small factory opened in Qingdao, Shandong province, to manufacture refrigerators. Though the Qingdao factory survived for more than sixty years, by the early 1980s, poor management and heavy debt nearly forced it to declare bankruptcy. At the same time, the opening of the Chinese economy to the international market saw an influx of foreign companies seeking investment opportunities. One such company was Liebherr Haushaltergà ¤te (Liebherr), a leading German appliance maker. Liebherr saw a burgeoning market for appliances, and proposed a partnership with the Qingdao factory, in which Liebherr’s technology and manufacturing know-how would be sold to the factory. In 1984, Qingdao Refrigerator Co. Ltd. was born out of this partnership. However, technology alone was not enough to rescue the company. That same year, CEO Zhang Ruimin, then the assistant manager of Qingdao city’s household appliance division, arrived, bringing with him management techniques adopted from Japan and the West, with a focus on building a strong brand name founded on quality products. Mr. Ruimin’s techniques were successful, and by 1991 the company had turned a considerable profit and diversified into other household appliances such as freezers, microwaves and air conditioners. Recognizing that the company’s name was no longer synonymous with its products and had a poor reputation from its prior history, Mr. Ruimin decided to take a new name. The company adopted an abbreviation of the phonetic spelling of Liebherr – written as Lieberhaier – to become the Haier Group Corporation (Haier). This name change marked the birth of a new brand name and the revitalization of the company’s image. Capitalizing on its new management and brand, Haier transformed itself into the second largest home appliance company in the world, and the number one such company in China. By 2010, Haier designed, manufactured and marketed over 15,000 products in 96 categories sold in over 100 countries throughout the world. Branding The beginning of Haier’s brand strategy is the stuff of corporate legend. In 1985, one of the company’s customers brought back a refrigerator (still a rare luxury item in China at the time) because it did not work. Mr. Ruimin and the customer went through all the company’s available stock of refrigerators until they finally found a working model. Of the 400 or so finished refrigerators in the factory at the time, 76 were found to not be in working order. In response, he called his employees together and ordered that all of the dud refrigerators be lined up on the factory floor. He then gave sledgehammers to the workers and ordered them to smash the refrigerators. Mr. Ruimin is reported to have told the workers: ‘Destroy them! If we pass these 76 refrigerators for sale, we will be continuing a mistake that has all but bankrupted our company.† This event brought the importance of quality products to everyone in the company, and Mr. Ruimin stressed to them that quality products linked to a strong brand name were essential to the company’s survival. With this new commitment to quality, the installation of new equipment and the transfer of manufacturing know-how from Liebherr, sales rose 83% in two years. With the company’s reputation increasing, the name change to Haier created a new brand synonymous with quality cutting-edge technology that would inspire customer confidence and do away with any negative sentiments associated with the company’s former name. Developing new products backed by intellectual property rights (IPRs) such as patents ensured that the brand’s success would continue and it would maintain a competitive edge. The company and its customers also took pride in the ability of the Haier brand to successfully compete with more established international competitors. Haier knew that its brand was its most valuable resource, with brand image at the core of its business identity and strategy, therefore its early branding strategy was to build a strong, leading national brand name. Throughout the 1990s, the company realized its vision, and made multiple acquisitions to diversify its product portfolio and the company brand quickly become ubiquitous throughout China. With its position in China profitable and secure, Haier embarked on a global branding strategy. This strategy aims to position the company as a local brand in different world markets in conjunction with enhanced product competitiveness and strong corporate operations. The company focuses on localizing the design, manufacturing and sales processes, so it can truly become a â€Å"local† brand. The company is close to achieving its goal in important markets such as the United States and Europe, in which it has local production facilities. Its products are available in twelve of the top fifteen chain stores in Europe and in ten of the leading chain stores in the United States. Research and Development Since the company’s restructuring in the early 1980s, innovating new quality products has been of central importance to its goal of building a globally recognized brand name. Haier and its subsidiary companies constantly focus on innovating new products through research and development (R&D). One such technology the company’s R&D efforts developed is its â€Å"Safe Care† technology, which it applies to appliances such as water heaters. Safe Care monitors wiring and electrical components of the appliance and gives a warning should any electricity leakage pose a risk to the consumer. This technology was introduced at the 66th International Electrotechnical Commission Conference in 2002, and products equipped with Safe Care went on sale in 2006. This is just one example of Haier’s innovative capabilities through its R&D efforts. The R&D department is also responsible for developing all of the computer software that runs its products such as Safe Care, and this is an essential part of the company’s R&D strategy. Patents, Copyrights and Trademarks Haier’s innovation and expansion has led it to be the owner of over 6,000 patents and over 500 software copyrights worldwide. To maintain its competitive edge, the company ensures that it secures protection for all of its intellectual property (IP). Haier is an avid user of the Patent Cooperation Treaty (PCT) system, and has made over twenty PCT applications. Because the company endeavors to build a global brand, trademarks are also an essential aspect of its IP strategy. As such, Haier has registered a trademark for its company name under the international Madrid system. It has also made trademark registrations for its name in the United States with the United States Patent and Trademark Office (USPTO) and in Europe with the Trademark and Designs Registration Office of the European Union (OHIM). Commercialization Haier designs, produces and markets its products through its global network and business framework. As of 2010, Haier had fifteen industrial complexes, thirty overseas production factories and bases, eight design centers and over 58,000 sales agents worldwide. In the domestic market, Haier focuses on four leading product categories: refrigerators, refrigerating cabinets, air conditioners and washing machines. Haier also has a significant consumer electronics division. For international markets, Haier has adopted a unique strategy to penetrate difficult markets such as the United States and Europe. When it first entered the market in the United States, it identified two potentially lucrative yet underdeveloped niche markets – that of small sized refrigerators for dorm rooms, hotels, and the like; and electric wine cellars. Haier’s imports of these appliances, coupled with a strong design and development team, helped the company rapidly develop its brand, and by 2000 it was a major player in both product markets. The success of Haier in such niche markets has allowed its brand name to become well known, which encouraged the company to target the higher-end full size refrigerator market in the United States. To do so, the company built its first manufacturing plant in the United States in Camden, South Carolina in 1999. In line with the company’s goal of making its brand name â€Å"local† in international markets, this initiative was a resounding success. Haier has since undertaken similar initiatives in other markets such as the European Union and the Middle East. Business Results Haier’s focus on building a strong brand has brought it from the brink of bankruptcy to one of the most successful appliance companies in the world. By 2010 the company had over 50,000 worldwide employees. It enjoyed an annual growth rate of 68% between 1984 and 2005, with revenue in 2005 totaling 103.4 billion Chinese Renminbi (RMB). The company enjoys a 40% market share for household appliances in China and has successfully entered difficult markets such as the United States, and it is now the world’s number two refrigerator manufacturer, only second to Whirlpool. Despite the economic slump in 2008, Haier profits increased nearly 20% that year and enjoyed net profits of RMB 768 million. In 2004, Haier acquired a controlling stake in Haier-CCT Holdings, a joint venture which was listed on the Hong Kong Stock Exchange that same year. Haier’s international success and well known brand name led to the company becoming an official sponsor for the 2008 Beijing Olympic Games. Success Built on the Shoulders of Branding Key to any company’s success is its brand, and strong brands allow a company to not only grow domestically but also internationally. Haier rode the wave of its strong domestic brand to enter new markets and expand into a fast growing multinational corporation. In March 2009, the Financial Times recognized Haier’s success when it ranked it among the Top 10 Chinese World-class Brands. Through protecting its IP and brand names with trademarks, Haier has built up a powerful asset that has transformed the company and brought global recognition for its brand and products.

Why Top Marketers Are 397% More Successful With Ben Sailer

Why Top Marketers Are 397% More Successful With Ben Sailer What separates the best managed and most successful marketing teams from the rest? How are they leaving you in the dust? What are the strongest predictors for success? Today, my guest is Ben Sailer, content marketing lead at . We talk about our 2019 State of Marketing Strategy Report. surveyed more than 3,000 marketers to find out what they’re doing to be successful. Inception and process behind State of Marketing Strategy Report Why do original research? Why put in so much time, effort, and energy? Generate your own data, instead of borrowing statistics How do you stack up? Sense of doing ok, but room for improvement to crush it 5 Marketing Insights about Top Marketers: Being Organized: They’re confident about their organizational skills; 397%   more likely to report being successful Setting Goals: They know which goals drive success; 376% more likely to report being successful Documenting Strategy: It needs to be nimble and actionable, not detailed and lengthy; 313% more likely to report being successful Planning Projects: Be clear about what needs to be done, by who, and why; 356% more likely to report being successful Using Agile Methodology: Marketers implement it to manage projects and processes; 252% more likely to report being successful Links: 2019 State of Marketing Strategy Report AMP 127: The Case For Agile Marketing: What 400+ Marketers Reveal As Top Benefits And Barriers With Andrea Fryrear From AgileSherpas If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"If you actually have your own original insight, that’s a lot more powerful.† â€Å"The insights we were able to extract from our datawere really corroborated. Some assumptions we hadwere a little bit more surprising.† â€Å"If you are a marketer who is cognizant of goals, you’re thoughtful about setting them, and if you work in that sort of mode, it makes sense that you’re also organized.† â€Å"If a goal is your destination, your documented strategy in whatever shape or form that takes is your roadmap to get there.†

John Fitzgerald Kennedy Essays (2933 words) - Kennedy Family

John Fitzgerald Kennedy Essays (2933 words) - Kennedy Family John Fitzgerald Kennedy John Fitzgerald Kennedy 35th president of the United States, the youngest person ever to be elected president. He was also the first Roman Catholic president and the first president to be born in the 20th century. Kennedy was assassinated before he completed his third year as president. Therefore his achievements were limited. Nevertheless, his influence was worldwide, and his handling of the Cuban Missile Crisis may have prevented war. Young people especially liked him. No other president was so popular. He brought to the presidency an awareness of the cultural and historical traditions of the United States. Because Kennedy expressed the values of 20th-century America, his presidency was important beyond its political achievements. John Kennedy was born in Brookline, Massachusetts. He was the second of nine children. Kennedy announced his candidacy early in 1960. By the time the Democratic National Convention opened in July, he had won seven primary victories. His most important had been in West Virginia, where he proved that a Roman Catholic could win in a predominantly Proteezt state. When the convention opened, it appeared that Kennedy's only serious challenge for the nomination would come from the Senate majority leader, Lyndon B. Johnson of Texas. However, Johnson was strong only among Southern delegates. Kennedy won the nomination on the first ballot and then persuaded Johnson to become his running mate. Two weeks later the Republicans nominated Vice President Richard Nixon for president and Henry Cabot Lodge, Jr., who was ambassador to the United Nations and whom Kennedy had defeated for the Senate in 1952, for vice president. In the fast-paced campaign that followed, Kennedy made stops in 46 states and 273 cities and towns, while Nixon visited every state and 170 urban areas. Another important element of the campaign was the support Kennedy received from blacks in important Northern states, especially Illinois and Pennsylvania. They supported him in part because he and Robert Kennedy had tried to get the release of the civil rights leader Martin Luther King, Jr. King, who had been jailed for taking part in a civil rights demonstration in Georgia, was released soon afterward. The election drew a record 69 million voters to the polls, but Kennedy won by only 113,000 votes. Kennedy was inaugurated on January 20, 1961. In his inaugural address he emphasized America's revolutionary heritage. 2"The same ? beliefs for which our forebears fought are still at issue around the globe," Kennedy said. 3"Let the word go forth from this time and place to friend and foe alike, that the torch has been passed to a new generation of Americans?born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage?and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed and to which we are committed today at home and around the world." Kennedy challenged Americans to assume the burden of "defending freedom in its hour of maximum danger." The words of his address were, 4"Ask not what your country can do for you?ask what you can do for your country." Kennedy sought with considerable success to attract brilliant young people to government service. His hope was to bring new ideas and new methods into the executive branch. As a result many of his advisers were teachers and scholars. Among them were McGeorge Bundy and Arthur M. Schlesinger, Jr., both graduates of Harvard. Kennedy's most influential adviser was Theodore C. Sorenson, a member of Kennedy's staff since his days in the Senate. Sorenson wrote many of Kennedy's speeches and exerted a strong influence on Kennedy's development as a political liberal, 5 a person who believes that the government should directly help people to overcome poverty or social discrimination. The president and Mrs. Kennedy attempted to make the White House the cultural center of the nation. Writers, artists, poets, scientists, and musicians were frequent dinner guests. On one occasion the Kennedy's held a reception for all the American winners of the Nobel Prize, people who made outezding contributions to their field during the past year. At the party the president suggested that more talent and genius was at the White House that night than